Painters, sculptors, architects and carpenters, ironsmiths, leather workers and tailors made our country great, and our value is still bound to the Italian culture, which can “handcraft” better than anyone in the world.
We fall in love with beauty, and we go to great lengths to make it functional, looking beyond what may seem like limits, and transforming them into yet another challenge to our ingenuity.
Thousands of years of history have shaped our environment, our view of the world, our DNA. To be Italian means to have a natural disposition to beauty. Our history is our greatest asset, the strength and the source from which we draw knowledge; craftsmanship is our virtue; our aesthetic sense is our future.
As Italians, we have more passion than rationality. Our soul is bigger than our body.
We are a country of artists and craftspeople who can’t distinguish dreams from reality, and in time we’ve learned to realise our dreams, materialising them… with our hands.